For the Formula 1 Las Vegas Grand Prix, I led the design visualization and execution planning for the Bellagio Fountain Walk, transforming Bellagio Drive into the primary entrance experience for the exclusive Bellagio Fountain Club. This large-scale activation required reimagining an active roadway into an immersive, sponsor-driven environment that sets the tone for the event. I developed detailed layouts and produced all 3D SketchUp renders, designing each year’s structure to scale while evolving the creative direction across 2024 and 2025. In collaboration with multiple sponsors, I created custom-branded environments for each booth, ensuring a cohesive yet dynamic visual identity throughout the space.

 

Beyond creative, I managed the full scope of production planning including graphics packages, graphic installation and strike logistics, ADA compliance, staging coordination, and alignment with engineering requirements. My renderings played a key role in communicating the vision to stakeholders and securing buy-in from upper management and clients.

In 2025, we partnered with JSX to design and deliver a branded speakeasy activation that captured the elevated experience of private air travel. From concept through execution, I developed the creative vision, including environmental graphics, custom menus, 3D visualizations, lighting design, and guest-flow planning. I also collaborated with installation vendors to ensure the space was executed to specification, resulting in a cohesive, premium brand experience.​